Last updated on June 26th, 2025 at 02:53 am
Are you looking for tools to improve your digital marketing management?
Are you looking for tools to help you get the job done?
Here are 14 Chrome extensions that every smart digital marketer should have.
As a fellow smart marketer, I want to share some of the best Chrome extensions that many other smart marketers and I use to increase productivity and nous.
Whether it’s getting notified when your emails have been opened, saving useful information found online to read later or getting detailed insights trending videos, you will find not one but a few Chrome extensions here that will help you become the effective smart marketer.
Here are the 14 Chrome extensions that I have found to be highly useful:
1. Sidekick by HubSpot
Sidekick, a sales lead generation Chrome extension by Hubspot, is a must-have for every smart marketer.
This extension notifies marketing professionals, when emails sent to prospects are opened.
This indispensable marketing tool prompts marketers to follow up leads and initiate product orientation to prospects.
Knowing which emails prospects are interacting with will allow you to plan better how to close deals quicker with prospects.
It is important to know when prospects are thinking of your product in real-time so that you can action upon it and nurture their thinking process.
2. Boomerang
Boomerang is an extension for Gmail so that you can schedule emails to be sent later and can also remind you of emails that you need to send.
You will have much more control of when you send and receive emails with this Chrome extension and make yourself look good when sending emails early in the morning when you’re actually in bed sleeping.
As a smart marketer, I understand all too well the value of sending emails at opportune times.
In reality, though, we lead busy lives and could be at a meeting or in the middle of a task at that opportune time.
It is important that your emails aren’t trumped by others which are why sending them first thing in the morning will make sure to get the full attention of the recipients.
3. Followup.cc
Followup.cc is another extension for Gmail that is similar to Sidekick and Boomerang.
The difference is that Followup.cc can do it all.
This extension will allow you to track when emails have been opened, schedule emails to be sent later, set reminders of when to send emails and more. It can really help to close more deals.
It is surprising that 79% of marketing leads get lost because of the lack of nurturing.
It is important to follow up with leads and never leave them hanging so that they don’t drop from the sales funnel.
This extension will notify you of when to send emails so that you never forget again.
4. Yesware
What makes a marketer a smart marketer? Smart marketers are data driven.
Yesware understands that smart marketers need data to make better decisions.
It not only provides data but it also offers the tools such as email automation and custom email templates for you to action on that data.
Not all leads will be at the same stage of the sales funnel nor will they have the same pain points, interests and goals.
You will be able to identify what different messages are needed for each stage of the sales funnel by using this extension.
5. Rapportive
Have you ever had an email from someone and had had to look them up on LinkedIn to remind yourself about them?
The creators of Rapportive certainly have.
Rapportive is an extension that can be added to Gmail so that the LinkedIn profiles of senders will be displayed.
Everything that you need to know about a contact will be shown in your Gmail.
It is important to establish rapport with leads to build trust and a relationship.
Rapportive will display any shared connections and interests that you and leads might have so that you can mention it in when making contact to build rapport.
6. Pocket & Evernote
Pocket and Evernote are two different Chrome extensions that are very similar.
These extensions will not only help you to discover interesting content online but will also save the content you find.
You can save articles and videos that you find on the web and also through apps such as Twitter and Pulse to read or view later.
In the world of online marketing, there are always new trends and strategies coming out almost every day.
When you come across a strategy that you’d like to implement but can’t do it at the time, then these extensions will save that strategy for when you do have time.
7. Mozbar
SEO can be a minefield at times, and so anything that makes it easier is like music to our ears.
The Mozbar was created by Moz for Chrome browsers and provides quick and easy access to Moz products.
You don’t have to leave a website to find its important SEO metrics.
This extension will display the page authority, domain authority, spam score and more at a quick glance.
Tasks such as keyword research, analysing page elements, previewing authorship and previewing markup are everyday tasks for SEO professionals.
This extension can provide all this information either at a glance or through quick access.
8. Buffer
If you’re a social media marketer, then you may already be familiar with Buffer however you may not know that they also have an extension.
Smart social media marketers will know how important it is to share trending topics as and when it happens.
The Buffer extension will let you share any trending or interesting content you have discovered when browsing online quickly and easily.
There is no more copying and pasting links; this extension will do it for you… all without even having to leave the blog post or video you are on.
9. Meldium
Meldium is a password management Chrome extension that is simple and secure.
There are apps to help with almost every aspect of online marketing, and so it can start to become overwhelming trying to keep up with all the different passwords and usernames.
You will never have to hunt for passwords again with the Meldium extension though as it will automatically log you into all your different apps.
10. VidIQ
What is the main goal of smart video marketers? To grow their YouTube channels.
The VidIQ extension will provide data that will help ignite your fan base to build a loyal following.
One of the best things about this extension is that it will help you to drive more organic viewers to your video as it will help generate tags for your video.
There could be tags that you aren’t adding to your videos that actually holds a high amount of traffic.
You won’t miss out on these growth opportunities with the VidIQ extension.
11. Momentum
This is a definite favorite among many marketers for its simplicity yet beauty.
Momentum is a Chrome extension that changes the default ‘new tab’ page in Chrome.
It will replace it with stunning photography as well as motivational and inspirational quotes.
It is a very beautiful way to let you know what tasks or goals you have for the day so you can stay on top of things while feeling motivated.
It is definitely a very simple extension.
However, it will certainly brighten up your day every day.
12. Instant Translate
We’ve all come across something online that we have wanted to read but haven’t been able to because of the language barrier.
The Instant Translate Chrome extension by Google will easily translate websites so language barriers will never be a problem again… online anyway!
While the Instant Translate extension isn’t perfect, it will certainly make your life easier if you regularly find yourself on websites and blogs in a different language.
13. Check My Links
All marketers know that broken links are never a good thing for usability or search engine optimization.
Checking links is a task that many of us don’t particularly enjoy however it is a task that cannot be avoided.
The Check My Links extension will check the status on the webpage that you are currently viewing in your Chrome browser and will highlight any broken links.
It is very handy to use before you start advertising landing pages and blog posts.
14. Web Developer
The Web Developer Chrome extension is not just for web developers as the name suggests, it is a very useful extension for smart marketers too.
The Web Developer extension will allow you to view any web page as search engines view it as well as being able to highlight image ALT tags that are missing.
You can use this Chrome extension to check your website without JavaScript enabled; CSS enabled and more. It is a great checklist for any marketer.
Conclusion
You should have plenty of extensions to go away and try now.
Anything that will help us improve on our jobs or help make our days a bit easier is definitely something worth trying.
What Chrome extensions do you find helpful that I’ve not mentioned?
Feel free to share what extension you use by leaving your comments below.
Thank you for the collection of extensions.
Thank you for this post. It would be great to see a Click Funnel extension that sits within Gmail.